Selling at trade fairs, exhibitions
Compared to the other states of India, Goa has a large number of tourists and the liberal drinking rules, westernized culture are some of the main reasons why tourists from other states of india flock to the Goa.
So there are many hospitality related trade shows held in goa, in august 2018, there were a total of three trade shows
These shows attract exhibitors from all over India and some of the products which are sold include
– food and beverage
– food processing equipment
– home textiles, furnishing
– housekeeping supplies
– decoration items
– uniforms and clothing for employees
Entry to these exhibitions is usually free . However they are held in a fairly remote location, which is not well connected
In Panaji, most of the shops are only stocking expensive clothes, and it is very difficult to get kurtis which are costing less than Rs 500 at these retail shops. There is also no guarantee that the clothes purchased from these shops are of good quality, in some cases the cotton cloth is tearing after being used few times, though the branded kurti was costing Rs 600 or more.
So now some frugal women are preferring to purchase her clothes from the exhibitions which are held at Menezes Braganza Hall in Panaji, Goa
In the past she has purchased some very good quality clothes from the exhibition at very reasonable prices , and these clothes are being used almost daily without getting torn or damaged.
Many of the kurtis are for sale for Rs 400 or less
The nighties are also available at a low price of Rs 150- Rs 160 each , and are of good quality, color fast.
However most of the exhibitors are not advertising their exhibition well, so customers have to visit the place repeatedly and check if any exhibition is being held.
One of the advantages of selling in a trade show or consumer fair, is that those selling at a low price can make a lot of money as they can tempt customers to make bulk purchases.
For example some products may not be available at the local stores, or the prices will be usually far higher, so the consumer realizes that the deal will not be available when the consumer fair ends, and he or she will often purchase enough to last for a few months, till the next consumer fair.
So those who are selling daily use items at a discounted rate, can make a lot of money if they price their product well. Tomato ketchup, Canned fish manufacturers are offering good deals, however other packaged product suppliers are not using this method for marketing
In small towns, where there are few industries, usually government employees are the best paid employees and have the most money to spend compared to small business owners and professionals . For selling at consumer fairs, there are multiple approaches which can be used.
For example one of frequent exhibitors is selling expensive handwoven sarees and other material. The sarees are costing Rs 2000 and more, so the sale of a few sarees daily can cover all the rental expenses . When plants were being sold, the minimum price quoted was Rs 150, while a person selling plants on a cart will charge Rs 100
On the other hand, some sellers prefer to have high volumes when selling at the same venue as they hope that the gross sales will lead to more profit. Some of the clothes sellers are selling night dresses for Rs 150 each, which was the lowest rate in the market at that time. Similarly some underclothes were also being sold at Rs 50, which was the lowest rate in the market.
Most people do not think twice before purchasing cheap items, especially those costing less than Rs 100, and they are definitely careful when purchasing an expensive item costing more than Rs 1000, in a small town, where income is lower.
With top goan government officials like mandrekar, caro, nayak, pritesh chodankar openly involved in banking, financial fraud, making fake claims about bank account ownership, many people especially small business owners in goa have very less faith in the banking system, and do not keep much money in the bank.
Many people appear to be investing their money in gold and jewellery
So many jewellers from all over India are holding their jewelry exhibitions in goa regularly because it appears that they are getting a good response from locals interested in purchasing gold.
The locals may not be interested in purchasing from established jewelry stores in goa, because the purchase is more likely to be reported to local government agencies.
Most of these exhibitions are held in posh hotels in panaji, margao
Compared to Mumbai, where almost no jewelry exhibitions are held, far more exhibitions are held in goa
The companies which organize these consumer trade fairs like Kharedi Yatra are fairly large and hold these consumer fairs in all major towns in Goa . Usually after every 3 months, they will hold the fair in the same town.
For those who cannot afford to spend so much, the other option is to take a hall on rent for a limited period of time. In panaji, due to the low population, there are many shops which are closed, as there are few who can afford to pay the rent. So some shop owners are holding exhibitions
There are some organizations which are offering the hall on rent for Rs 500 a day in panaji, goa which is centrally located and close to the government offices. However the hall should be booked for a minimum duration of 5 days.
The local security and intelligence agencies are often harassing the shopkeepers in an area, telling them to extort money or create other problems for some customers.
These targetted customers are aware of the fact that they are discriminated against, and will often refuse to pay the higher price which is being demanded from them., as they are already broke.
So these customers will often prefer to visit trade fairs and exhibitions , because the local intelligence and security agencies will not target the exhibitors and they will get a better price. The exhibition is for 3 to 5 days only , so the local security agencies do not take the effort, as it is not worth spending so much time, taking the risk,
For example in Panaji, there are some trade shows mainly targetted at business visitors which are held at Bambolim, which cannot be reached conveniently for those who do not have a vehicle.
On the other hand, many of the trade fairs targetting consumers are held at Don Bosco in Panaji city, close to market, which is very accessible. These trade fairs are also advertised extensively in the local newspaper.
However the rates for the trade show are fairly high, with one booth costing Rs 11000- Rs 12000 for 5-6 days, approximately Rs 2000 a day. So the seller has to make a profit of more than Rs 2000 daily from the show to cover expenses.
There are a number of trade fairs which are organized in towns and large cities. However there is more demand for trade fairs in small towns compared to large cities, as there are many shops in large cities.
Small towns usually have a relatively smaller population, which has a far lower purchasing power than those living in metro cities, as salaries are also lower in small towns for the same companies or organizations.
Hence it is often not viable to open a business selling items which are in low demand and it is better to sell these items in trade fairs. The cost of organizing a trade fair depends on advertising, promotion and rental charges
A huge amount of indian tax payer money is wasted by corrupt top officials to cause financial losses, stealing all leads, orders, threatening local business owners, blocking payment, closing the account on various websites in an attempt to reduce the income to zero and force the small business owner to agree to identity theft, give up his or her resume to the relatives and friends of top officials.
In such cases, one of the only opportunities for making money for the small business owner is selling items at trade fairs, exhibitions. These are usually not very closely monitored, especially if they are held for a shorter duration of time, like a few days .
Earlier people could sell online without registration, however now GST registration is required for most portals like Amazon.