Sidfair

Selling at trade fairs, exhibitions

Monthly Archives: April 2018


Shopkeepers are often harassed by intelligence, security agencies, so exhibitions are doing good business

The local security and intelligence agencies are often harassing the shopkeepers in an area, telling them to extort money or create other problems for some customers.

These targetted customers are aware of the fact that they are discriminated against, and will often refuse to pay the higher price which is being demanded from them., as they are already broke.

So these customers will often prefer to visit trade fairs and exhibitions , because the local intelligence and security agencies will not target the exhibitors and they will get a better price. The exhibition is for 3 to 5 days only , so the local security agencies do not take the effort, as it is not worth spending so much time, taking the risk,

Exhibition venues in Panaji, Goa

For example in Panaji, there are some trade shows mainly targetted at business visitors which are held at Bambolim, which cannot be reached conveniently for those who do not have a vehicle.

On the other hand, many of the trade fairs targetting consumers are held at Don Bosco in Panaji city, close to market, which is very accessible. These trade fairs are also advertised extensively in the local newspaper.

However the rates for the trade show are fairly high, with one booth costing Rs 11000- Rs 12000 for 5-6 days, approximately Rs 2000 a day. So the seller has to make a profit of more than Rs 2000 daily from the show to cover expenses.