Heimili and skoli, the National Parent Association in Iceland, has been the National Awareness Node for Internet Safety in Iceland since 2004. The name created for the awareness raising efforts is Samfélag, fjölskylda og tækni (Community, Family and Technology), with the acronym SAFT. As awareness centre under the EU Safer Internet Programme, Heimili og skoli aims are to raise awareness on the safe and positive use of the Internet and new media among children, parents, teachers, policy makers, and the ICT industry in Iceland.
SID 2010 activities
1. The SID spot will be aired on all 3 national TV stations in Iceland
2. A conference on “Think before you post” in collaboration with Microsoft Iceland, The Public Health Institute of Iceland, Nyherji, Vodafone and Ministry of Education, Culture and Science
3. Announce the winner of a national student competition on Peer2Peer educational material on safe and positive use of the internet
4. All 3 national TV stations and the major radio stations will cover SID 2010 in the news and talk shows
5. SID 2010 will be promoted in all major newspapers and local community papers across Iceland. It will also be promoted with web-banners, direct mailing through our network and with viral marketing via Facebook, Youtube etc.
6. In collaboration with Microsoft Iceland we will travel across Iceland with school conferences on “Think before you post”, inviting students, parents, teachers and the local community to participate